Panel organizers: Leena Louhiala-Salminen & Geert Jacobs

This panel offers a platform for discussion about the integration of research into business and corporate communication degree programs (bachelor's/master's/doctoral) in Europe and elsewhere. Some of the questions to be addressed in the panel include:

• how to best integrate research into programs that, in addition to various kinds of knowledge, also emphasize skills needed in the business world
• how to define the place of research in dissertations
• how to address issues of methodology
• can an internship be effectively integrated in the program
• what different strands of research to focus on
• how to attract graduates for doctoral research

These and other questions are to be considered with reference to the  program's particular 'mission' and justification as well as to the wider  challenge of balancing between knowledge and skills in business communication education.

Contact: Leena Louhiala-Salminen