| Thursday |
May 27 |
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| 9h-9h30 |
Opening (room 0.38) |
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| 9h30-10h30 |
Keynote (room 0.38)
chair: Paul Gillaerts |
Jo Mackiewicz |
Transferring research findings to business practice |
| 10h30-11h |
coffee |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
room 2.10 |
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Session 1 Teaching
chair: Jolanta Aritz |
Session 2 Research
chair: Marinel Gerritsen |
Session 3 Research
chair: Carel Jansen |
Session 4 Research
chair: Jaap de Jong |
PANEL Business genres on the move (Part 1)
Convenors: E. De Groot & P. Gillaerts |
PANEL Identity in organizational settings
(Part 1)
Convenors: J. Clifton & D. Van De Mieroop |
| 11h-11h30 |
K. Rybka: What movies teach us about real-life business communication |
D. Janssen, F. Jansen, M. Leijten & L. Van Waes: Effects of politeness strategies and directness in Dutch and Belgium bad news letters |
J. Hornikx: Expressing self-confidence in advertising claims with pledges: effective and perceived as genre-consistent |
E. Saatci: Combined voluntary disclosures in CEO presentations and the construction of corporate identity |
V.K. Bhatia: Critical genre analysis, interdiscursivity and professional practice
S. Bremner: Working with genre systems: Accommodating multiple interests in the construction of organisational texts
J. Gimenez: Embedded emails as reflections of professional practice
T. van Hout: Tennis, anyone? On the uptake of PR discourse in news production
B. Crawford: Downplaying the downturn: A critical analysis of interdiscursivity in earnings conference calls |
M. Miglbauer: Professional and other intersecting identities in research interviews
S. Schnurr & O. Zayts: Constructing cultural identities in multicultural workplaces in Hong Kong
D. Van De Mieroop: Self-categorization in interviews with immigrant career women
J. Angouri: Expertise and status in problem solving and decision making meetings
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| 11h30-12h |
M. Sauber & E. Edwards: Short-Course study abroad: Prospects and challenges |
H. Sledsens & H. Hanegreefs: Politeness strategies in service encounters: a contrastive corpus analysis of French and Spanish |
D. Goossens, S. De Cock & P. Hiligsmann: Quantification and approximation in business language. A contrastive approach (Dutch, English, French) |
G. Jacobs & E. Tobback: Behind the scenes of a broadcasting corporation: bringing newsroom practices out (and taking our research findings back in) |
| 12h-12h30 |
D. Andrews: An object-oriented approach to teaching business communication |
D. Halbe: Politeness in the military? |
I. Berzlánovich & G. Redeker: Soliciting response in fundraising letters |
W. Wardrope, J. MacDonald & S. MacDonald : Krafting a takeover: Kraft Foods' attempted takeover of Cadbury, Inc. |
| 12h30-13h |
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B. Kraft & R. Geluykens: Impoliteness in business: Conflictual service encounters |
H. Pander Maat & N. de Boer: The usability of mortgage information packages |
C. Sirera Salvador & W. Wardrope: Social construction of Spain's high unemployment rate |
| 13h-14h30 |
lunch |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
room 2.10 |
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Session 1 Teaching
chair: Deborah Valentine |
Session 2 Research
chair: Bas Andeweg |
Session 3 Research
chair: David Victor |
Session 4 Practice
chair: Els Tobback |
PANEL Business genres on the move (Part 2) |
PANEL Identity in organizational settings
(Part 2) |
| 14h30-15h |
O. Kelm: Teaching business communication via online student database of the LESCANT Model |
B. Norlyk: Discourse at the top: Leadership discourse and management discourse |
A. Rasli, H. Hon Tat & A. Jusoh: Supervisor-supervisee communication breakdown |
J. Waltman & S. Defebaugh: Effective training for multinationals using interactive modules |
P. Gillaerts & N. Van den Eynden: Emails in an organizational context: genre analysis and gender-correlated usage
E. de Groot: Who’s to blame?
A cross-cultural analysis of attribution in international financial press releases
G. Forey: The BPO workplace, academia & genres relations
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C. Rollo & K. Pelsmaekers: Problem solver, knowledge broker, facilitator, therapist: Doing identity in the management consultancy process
J. Clifton: Facework, identity, and structures of talk in performance appraisal interviews
T. Barske: Constructing social roles in German business meetings by altering repair initiation
J. Nekvapil & T. Sherman:
Multiple identities in interaction: The case of multinationals in Central Europe |
| 15h-15h30 |
K. Hudson: They became what they beheld: Applied training in virtual environments |
M. Mars: Strategy talks |
S. Dieltjens & P. Heynderickx: Watch and learn! Instructional videos in business communication |
M. Cortés & R. Conaway: The relationship between business communication strategies and health care performance: A case study |
| 15h30-16h |
M. Crespo: Audio-Video-Resume: an experience in the use of the new media to practice the oral business communication skills |
J. Bridgman Brady: Constructing the knowledge base of a novice manager: The communication strategies deployed by the supervising manager |
R. Geluykens & H. Limberg: Threat responses in spoken interaction: A contrastive analysis |
R. Neff: How do business readers like to READ? |
| 16h-16h30 |
K. Vance: Teaching with technology: a decision based on business communication research and teacher experience
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H. Verplaetse & B. Meex: German and English corporate mission statements as hybrid internal/external communication: the expression of competence and HR competencies |
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S. Limbos & D. Phillips: Nationalistic sentiments in the financial crisis and its aftermath: prevalence and impact |
| 16h30-17h |
coffee |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
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Session 1 Research
chair: Heidi Verplaetse |
Session 2 Research
chair: Jos Hornikx |
Session 3 Research
chair: Nadine Van Den Eynden |
PANEL Integrating research into business and corporate communication degree programs
Convenors: G. Jacobs & L. Louhiala-Salminen |
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| 17h-17h30 |
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A. Broersma & C. Jansen: Trying to persuade South African students to go for VCT |
A. Sand, M. Gerritsen & L. Hermans: Impact of culture on internal communication |
C. Wulf: Cross-border virtual team building |
A. Kankaanranta:
Master’s program in International Business Communication at Aalto University School of Economics
M. Nielsen:
Degree programmes in corporate communication at the Aarhus School of Business: integrating research and teaching/learning
D. Janssen & L. van Waes: Master’s program in multilingual Professional Communication at the University of Antwerp (Belgium): A master course on quantitative and qualitative research techniques |
O. Du Pont, G. Jacobs & E. Van Praet:
Who says so? Integrating practice and scholarship in a master’s course on job applications
G. Poncini, M. Rusk, S. Stehlik & A. Wolff:
Using creativity and innovation to integrate research into master’s programs |
| 17h30-18h |
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R. Merz & S. Diaz: An exploratory examination of development level and language effects on user satisfaction with websites using a standardized design and localized language |
P. Verluyten: Hofstede's followers: nothing new under the sun? |
A. van Eerden: The measurement and maximization of basic writing skill of first-year students |
| 18h-18h30 |
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| 18h45 |
Assembling at Lessius (optional) - campus Sint-Andries: leaving for City Hall |
| 19h - ... |
Drinks at City Hall |
| Friday |
May 28 |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
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Session 1 Teaching |
Session 2 Research |
Session 3 Research |
Session 4 Research |
PANEL Researching corporate and institutional communication: commonalities and divergences (Part 1) Convenors: P. Catenaccio & G. Garzone |
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| 9h-9u30 |
O. Du Pont, G. Jacobs & E. Van Praet: Speed-dating internet start-ups: how research can(not) help bridge the gap between learning and practice |
M. van Mulken & B. Hendriks: The language of power – An analysis of a corpus of CEO letters |
L. Bosveld-de Smet & S.D. Steringa: Can governmental organizations perform better on digital communication? |
D. Victor: Repositioning business communication, international business and information systems within an interdisciplinary approach to higher education in business |
V. Bhatia, S. Bremner, R. Jones & A. Pierson-Smith: Interdiscursive collaborative construction of business genres in public relations contexts
M. Bait: Live well, live longer: communicating healthy eating tips for elders
G. Poncini: Farmers markets and local food marketing: Building support for a Renaissance
P. Sambre: Blurring boundaries of the future in the EU nanotech debate |
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| 9h30-10h |
S. Reynolds & D. Valentine: Teaching the Net Generation: Challenges and rewards |
J. Aritz & R. Walker: Leadership across cultures: an analysis of discursive attributes of leadership styles |
D. Janssen & F. Jansen: Medium choice and the delivery of bad news |
J. Johansen: Theory, practicality and the international business communication model |
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| 10h-10h30 |
J. Heidewald & D. Neher: Beyond words: PowerPoint as visual argument |
J. Bridgman Brady: Performance coaching or initiation? The educational role adopted by the supervisor of a novice first-line manager |
M. Gerritsen: The role of culture in media choice: an experimental study in Germany, Morocco, Spain and the Netherlands |
K. Rybka: Blurring fact-fiction boundaries to open new communication spaces |
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| 10h30-11h |
coffee |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
room 2.10 |
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Session 1 Teaching |
Session 2 Research |
Session 3 Research |
Session 4 Practice |
PANEL Researching corporate and institutional communication: commonalities and divergences (Part 2) |
PANEL Business community and academia: understanding and collaboration Convenors: S. Dieltjens & P. Heynderickx |
| 11h-11h30 |
A. Chatterjee: Speech analysis – a tool for self-evaluation and understanding business presentations in the classroom |
A. Van Hooft: The absence of added value on using English in product advertisements in Hong Kong |
J. Casteleyn & A. Mottart: Criteria defining the structure of PowerPoint presentations |
J. Waltman: Accidentals as a source of nonverbal communication |
J. Bowker: From “Communities of Practice” to “Communities of Learning”: The private and public faces of internal corporate messaging
M. Isaksson & P. Jørgensen: Goodwill online? Rhetorical strategies in financial, political and educational website discourse: commonalities and divergences
P. Catenaccio: The ‘valueisation’ of business discourse: Corporate Social Responsibility and financial disclosure in annual reports
D. Malavasi: “The necessary balance between sustainability and economic success”: an analysis of Fiat’s and Toyota’s Corporate Social Responsibility Reports |
A. DeWitt:
Utilizing workplace interviews to empower business students with written and verbal communication skills
S. Dieltjens:
Internship approach at Lessius
E. Vos-Fruit:
A link to the employment market
J.-M. Molon:
Communication training at Carrefour
V. Janssens:
Collaboration between the academic world and enterprises |
| 11h30-12h |
J. Kast-Aigner: How to incorporate research results in classroom activities. The case of teaching EU terminology to business students |
B. Hendriks & M. van Mulken : Your language or mine? Comparing effectiveness in ELF and Non-ELF dyadic interactions: an experimental study of communication strategies
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H. Pander Maat & L. Lentz: Using sorting studies to evaluate the prescriptive genre schema for patient information leaflets |
P. Chowdhry: Cross cultural communication related challenges: Case study of a hospital in India |
| 12h-12h30 |
K. Oneill: College of Business Sciences' Arabic and English Business Communication Program |
P. Rogerson-Revell: Pronunciation matters: using English for international business communication |
R. Dulek: The influence of power position and mood on discourse retention |
C. Day & J. Bush-Bacelis: Integrating EQ competencies and global negotiation (win-win) strategies |
| 12h30-13h |
J. Mason: A Global Hybrid: Canada’s first graduate degree in professional communication |
Anne De Cort: What does it take to be beautiful? Socio-cultural analysis of Belgian and Malaysian print advertisements |
D. Janssen, M. Leijten & L. Van Waes: Cognitive processes of bad news writers |
W. Vandekerckhove & J. Leys: Dear Sir, we have a meta-fact on you. Investor engagement in the context of socially responsible investment |
| 13h-14h30 |
lunch |
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| 14h30-15h30 |
Keynote (room 0.33) |
Brigitte Planken |
The changing landscape: developments and directions in research |
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| 15h30-16h |
coffee |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
room 2.10 |
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Session 1 Teaching |
Session 2 Teaching |
Session 3 Research |
Session 4 Practice |
PANEL Rhetorical style in conference papers and political speeches Convenors: B. Andeweg & J. De Jong |
PANEL Displaying competence (Part 1) Convenors: G. Jacobs & C. Rollo |
| 16h-16h30 |
P. Dumont: Putting the stress on language, on cultural values or on both? The way manuals and websites cope with business French |
L. Cocarta-Andrei: Business communication and online linguistic platforms |
J. Archibald: Managing ethical behavior in a centralized professional system
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J. O'Rourke, C. Vaughn & A. Peeples: Domino’s “special” delivery: Going viral through social media (A) |
J. de Jong & B. Andeweg:
Humor in conference papers of communication researchers
B. Hertz:
Presenting conference papers with PowerPoint
D. Janssen:
Geert Wilders and the language of under belly
M. van Leeuwen:
An effective style: the case of Dutch MP Geert Wilders |
H. Blazkova: Exploring the genre of 60-sec business networking speeches
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| 16h30-17h |
R. Weston: What linguistic and cultural competencies is an international prospect seeking in an overseas business representative or partner? |
K. Devaguptupa: Unity in diversity – Singular focused discourse analysis of a multi-cultural student body |
H. Verboven : Pragmatic approaches to fostering goodwill through mission slogans and image campaigns in the chemical industry |
J. Forman: Stories across cultures: What travels and what doesn't |
M. Lehtonen: Communicating competence through pecha kucha presentations |
| 17h-17h30 |
C. Briguglio: Promoting the development of intercultural communication skills for multinational work settings |
J. Dubinsky: The power of place: "Glocal" partnerships and business communication |
D. Jameson: Selling corporate virtue: Social responsibility reporting and the construction of organizational ethos |
P. van den Hoven: The immutable judicial formats |
S. Limbos: “Your future in safe hands”: the commercial pension saving discourse as a display of banking competence |
| 17h30-18h |
L. Van Son: Incomprehension: a new way to deal with multilinguism and intercultural communication |
W. Giordano: Teaching the change and the hybridization in the genre of annual reports: a case study from three major American retailers |
O. Lupu, M. Danilet & E. Cojocaru: Exploring CSR communication practices in Romania |
D. Tanguay, J. Waltman & S. Defebaugh: Communicating and reinforcing transformational change: An ethics program assessment |
S. Rettinger: Guiding without steering. Self presentation and the display of competence in coaching interactions |
| 18h-18h30 |
N. Korecic: Communicating effectively across cultures |
D. Ward: Many hands and bad work: the underperformance of modern teams |
A. Bargenda: The logo-centricity of aesthetic branding at Deutsche Bank |
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C. Uusi-Rauva: WWF Finland Green Office -program: effective 'Greening for dummies'? |
| 18h30- ... |
ABC Europe meeting (room 2.06) / GABC Meeting (room 2.07) |
| 20h- ... |
conference dinner |
| Saturday |
May 29 |
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| 9h-10h |
Keynote (0.33) |
Giuliana Garzone |
Rethinking genres in business communication: theoretical issues and pedagogical applications |
| 10h-10h30 |
coffee |
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room 2.06 |
room 2.07 |
room 2.08 |
room 2.09 |
room 1.33 |
room 2.10 |
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Session 1 Teaching |
Session 2 Research |
Session 3 Research |
Session 4 Research |
PANEL Publishing in business communication journals Convenor: Melissa Knight |
PANEL Displaying competence (Part 2) |
| 11h-11h30 |
A. Bradstreet & E. Grinols: Collaborative teaching in a global context |
J. Ainsworth: An investigation into the competitive advantage of learning Languages for Specific Business Purposes on student selection of a second/foreign language, on employability and benefits in the workplace |
S. Sasser, R. Merz & S. Koslow: Cross cultural creativity differences in IMC advertising agencies: THE CCI index in Europe |
C. Meyer: Tracking Habermasian validity claims in mediatized discourse on email |
M. Knight & R. Walker &
P. Heynderickx
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C. Gatti: The language of competence @ corporate history(ies)
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| 11h30-12h |
E. Van Praet: Business communication training: ethnography as a teaching resource |
D. Goossens, S. De Cock & P. Hiligsmann: Around numbers: Collocational patterns involving numbers in Business English |
T. Koybaeva: The role of cultural differences in successful outsourcing of aerospace and software development to Russia and Eastern Europe |
J. Gimenez: Mediated multicommunication: Redefining our notion of ‘effective communication’ in business settings |
J. Vandenberghe: Self-representation in a cross-border acquisition: The case of Repsol’s acquisition of YPF |
| 12h-12h30 |
K. Williams: Culture shock or uniformity shock? |
M. Okamoto: Teaching vocabulary to business majors: A case study |
M.-C. Wu: The diversities and significant difference observed from translation performance of print advertising |
Session 5 Teaching
H. Habil: Bridging the gap: teaching business English to engineering students |
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G. Riboni: The successful 2008 presidential candidate:
How political weblogs have contributed in shaping the American electorate’s preferences
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| 12h30-13h |
R. Pope-Ruark: Business communication and the scholarship of teaching and learning movement: A necessary partnership |
L. Vangehuchten, W. Van Parys & A. Noble: CCMAR: A research project on corporate communication for maritime purposes |
J. Van Berkel, M. Gerritsen & F. Meijman: Patient information leaflets: cultural influences in spite of uniform European guidelines |
G. Poncini, M. Rusk, S. Stehlik & A. Wolff: Design thinking, creativity and communities of practice: Navigating complexity and making an impact |
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C. Hursti: Company earnings guidance: Could an investor reliably detect an unduly positive bias on the basis of the textual strategies employed? |
| 13h-13h30 |
Closing sessios (room 1.33) |
| 13h30-14h30 |
lunch |
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| 15h-... |
Boat tour |
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